By Startup Story Team
Meesho Celebrates a Decade with a Twist:
On its 10th anniversary, Meesho – India’s homegrown e-commerce platform – did something unexpected to mark the occasion. Instead of a regular celebration, the company had its co-founders, Vidit Aatrey and Sanjeev Barnwal, interviewed by none other than Meesho’s own in-house AI bot.
The light-hearted yet thought-provoking interview took place on Monday and quickly gained attention for its quirky and self-aware tone. Titled “You went to IIT for this?”, the video featured the AI bot asking the founders humorous but deeply reflective questions about their journey, product decisions, and past failures.
AI Bot Throws Tough (and Funny) Questions:
The AI bot didn’t hold back. It threw curveballs right from the start with cheeky lines like:
“You went to IIT for this?”
The intent was clear – to cut through corporate fluff and get honest answers about the company’s origin story, struggles, and unexpected turns. The founders, both IIT Delhi graduates, took it sportingly and gave candid replies.
When the bot asked what they would’ve done differently, Vidit Aatrey admitted:
“If I had to do one thing differently, I would have built the product with more simplicity right from the beginning.”
Looking Back at the Meesho Journey:
Started in 2015, Meesho began as a social commerce platform helping small resellers – especially women – sell products via WhatsApp and Facebook. Over the years, it evolved into a full-scale e-commerce platform, known for its zero-commission model that empowered millions of small sellers.
Today, Meesho boasts:
- Over 150 million users
- A wide seller base spanning Tier 2 and Tier 3 cities
- A unique position in the e-commerce ecosystem as a low-cost, seller-friendly platform
The company’s growth has been fueled by tech innovation, a deep understanding of Indian consumers, and the boldness to experiment – including now using AI to interview its own founders!
Why This Matters:
The video reflects Meesho’s modern, slightly irreverent brand tone – youthful, rooted, yet future-facing. It also shows how Indian startups are embracing AI not just in backend operations but also in branding and storytelling.
In a world where corporate videos are often bland and over-produced, Meesho’s anniversary video feels fresh, self-aware, and perfectly aligned with its millennial and Gen Z audience.
A Peek into the Future?
With this AI-hosted interview, Meesho may have set the tone for a new era in company storytelling -where bots, not boardrooms, lead the narrative. As AI tools become more integrated into content, marketing, and HR, this kind of quirky-yet-meaningful engagement could become the norm.
And yes – even if you did go to IIT for it.
