Startup Story Team
What began as a small, soulful idea in Kanpur has now become a global movement rooted in sustainability, mindfulness, and purpose. Meet Maitreya, the yoga brand that’s transforming how the world practices.
A Purpose-Driven Start from the Heart of Uttar Pradesh:
In the bustling city of Kanpur, entrepreneur Nidhi Suryavanshi sowed the seeds of Maitreya-a wellness brand dedicated to eco-friendly living and spiritual alignment. With a deep belief that yoga and sustainability go hand in hand, she set out to create something both meaningful and lasting.
Maitreya began not with grand ambitions, but with a simple goal: to offer ethically crafted yoga mats that honored both the practice and the planet. The result was a range of handmade cotton mats designed to replace harmful PVC, plastic, and synthetic rubber alternatives. These mats are toxin-free, biodegradable, and available in a variety of textures and price points-making conscious choices accessible to all.
Why Your Yoga Mat Should Matter:
Yoga isn’t just a workout-it’s a way of life. And the surface we practice on holds energy. At Maitreya, every mat is treated as a sacred space, crafted with care and intention. Unlike synthetic mats that emit a chemical smell and degrade the environment, Maitreya mats are made using natural materials and zero plastic packaging.
But the impact doesn’t stop there. For every product sold, the brand plants a tree-reinforcing its belief that real change starts from the roots. This commitment to environmental stewardship sets Maitreya apart in a crowded wellness market.
A Global Movement with Local Roots:
In just 2.5 years, Maitreya has grown from a bootstrapped local startup to a global name embraced by yoga lovers across continents. From India to the USA, UK, Germany, Spain, Italy, Portugal, Australia, New Zealand, Thailand, and Indonesia-Maitreya mats are being used in homes, studios, wellness retreats, and even sold in stores abroad.
Many international customers have shown interest in bulk purchases and retail partnerships, seeing Maitreya as more than a product-it’s a movement toward mindful living.
Expanding Borders Without Losing Essence:
To meet growing demand and serve communities more efficiently, Maitreya has recently entered partnerships in the United States and the Philippines. These collaborations are helping the brand reach more yoga communities while staying true to its handmade, slow-made philosophy.
Even as it scales, Maitreya remains grounded in its values of ethical production, environmental care, and spiritual wellness. This balance of growth and integrity is what continues to resonate with its growing global audience.
A Legacy of Light and Purpose:
Maitreya isn’t just selling mats-it’s nurturing a legacy. One that blends Indian traditions with modern consciousness. One that respects the Earth and uplifts the soul. As yoga continues to grow worldwide, brands like Maitreya remind us that mindful choices can create powerful change.
With every mat, every tree planted, and every partnership built on purpose, Maitreya is lighting the way for a new kind of global wellness-one rooted in authenticity, simplicity, and sustainability.
